In 1987, Muhammad Anis, the father of Hamzah Anis, opened his workshop in the locality of Saddar, Karachi consisting of 8 craftsmen including his father Abdul Rasheed (late) to cater to the ongoing demand of Hand made/crafted jewelry art. The demand grew and they started supplying several gold jewelry outlets across Pakistan. In 2015, due to multiple factors, the company stopped supplying to the domestic market and switched to the international market of the USA.
In 2017, Hamzah took the initiative to cater to the domestic demand of very specific jewelry tastes.
The idea of B2C was well appreciated by a specific amount of people. He cut all the middle ways down and targeted a very specific audience.
Later he named the business, JEWELS BY HAMZAH ANIS and started providing quality service.